If you have a full page ad, feel free to experiment; more page space gives you more creative space. If the ad is tiny, you’ll need to keep things as simple as possible.
So how is any writer supposed to pen a stunning piece of advertising copy. So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells?
There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.